by ShoesOptional | Oct 4, 2012 | Uncategorized
The Builders Digital Experience or BDX is hosting free webinars this month to help you build your business through their research and advertising strategies. This months topics include Innovative Builder Advertising Strategies For 2013 and Home Buyer Insights- The latest research,trends,and learning.
Listed below is the information on how to register and the system requirements for your pc to get the most out of the webinar.
Join us for a Webinar on October 10
As you plan your marketing initiatives for 2013, you won’t want to miss this informative webinar on the trends and latest technologies in online advertising. Our expert, Thane Tennison will walk you through:
- Key elements for banner ads that are proven to work — from creative design to ad placement – we’ll make sure you’re armed with the best information.
- Ad Retargeting: How can you capture those shoppers who are actively searching for new homes.
- Video Ads: Stand out online with your most engaging content.
- Mobile Advertising: The world is going mobile… is your advertising following? AND MORE!
Title: FREE WEBINAR: Innovative Builder Advertising Strategies For 2013
Date: Wednesday, October 10, 2012
Time: 11:00 AM – 12:00 PM CDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 ServerMac®-based attendees
Required: Mac OS® X 10.5 or newer
Mobile attendees
Required: iPhone®/iPad®/Android™ smartphone or tablet
AND on October 22Join Hanley Wood’s Jonathan Smoke and BDX’s Tim Costello as they unveil the results of a recently completed, comprehensive survey of home buyers. As you plan for 2013, you will want to hear about: :: What home buyers are looking for in a new home — floor plans, amenities and more.
:: How to position your homes — what messages resonate.
:: What events trigger a buyer to purchase a new home.
:: How changes to the home buying timeline will affect your marketing.
:: Our plans to invest millions of dollars to promote new home advantages with a new “Don’t Buy A To-Do. Buy New.” campaign. |
Title: | FREE WEBINAR: Home Buyer Insights — The latest research, trends and learning. | Date: | Monday, October 22, 2012 | Time: | 11:00 AM – 12:00 PM CDT |
After registering you will receive a confirmation email containing information about joining the Webinar. |
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server | | Mac®-based attendees
Required: Mac OS® X 10.5 or newer | | Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet | |
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by ShoesOptional | Aug 23, 2012 | Uncategorized
The Builders Digital Experience will present their new home marketing program to HBA members following the General Membership Meeting on August 23.
The BDX has partnered with the Home Builders Association of Greenville to offer a FREE New Homes Listing Website. There will be a FREE information session after the meeting and it is open to all attendees. The info session is hosted by Tammie Smoot from The BDX.
Please see the flyer below for more details.
by Michael Dey | Nov 8, 2011 | Uncategorized
You’ve seen the stats — online video can be a powerful way to capture consumer attention and keep online visitors engaged. In fact, according to comScore, last month over 85% of the US Internet audience viewed online video. Here are some ideas that you can use to make video work for your business.
- Build Trust: Video is a great way to put a face on your company and show potential new homebuyers all the reasons you would be the perfect partner to help make their dreams come true. Use video to showcase your experience and let your executives speak directly to consumers.
- Build Confidence: Today’s homebuyers need to know that buying a new home is possible. Video can help spread the message about available financing options, and also provide encouragement from outside sources.
- Differentiate: Chances are, your potential homebuyers are considering several builders in the area. What makes you different? Video is the perfect way to show all the reasons that your company stands out.
- Display Products: Video is a great way to help potential new home buyers visualize themselves in your homes, living in your communities, using amenities, etc…
- Path To Action: Give new homebuyers a visual, step-by-step look at what they can expect from the home buying process.
- Special initiative or Campaign: Video can help draw attention to a special campaign or incentive that you are promoting. As you are creating your marketing plans for these initiatives, be sure to consider how video can fit into the mix.
- Testimonials: There is nothing more powerful than hearing a testimonial from a satisfied customer. Put these stories front and center in your marketing materials with videos of your satisfied clients.
- Webisodes: Get creative with your video ideas. Create episodic web videos about your communities or go viral with comedy!
- TV Commercials and TV Shows: Sometimes you need to think big to make an impact. Today’s technology makes high-end video work for TV within your budget.
- Sales Materials: Don’t forget about incorporating video into your sales center loops, mailable DVD’s and eflyers. This is a way to cut through the clutter and help your message stand out.
