How To Make Social Media an Effective Marketing Tool

There are three things required to make social media work as an effective marketing tool:

Develop a clear strategy before engaging in social media; define what your objectives are, who your audience is, what they’re interested in and what actions you want them to take.

Create content that is interesting and relevant to your prospective buying group. Publish this regularly through your company’s blog, then use your key social sites – Facebook, Twitter, Pinterest, Google+, etc., to drive traffic to your blog and website.

Don’t ignore other media outlets. Social media is most effective when used as an integral part of an overall marketing strategy and marketing mix.

What are the most useful social sites and where should I start?

  • Company Website or Blog
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Google+ (great for SEO, or search engine optimization)

Then, when you’re comfortable with those, add:

  • Pinterest
  • Instagram
  • Vine
  • Foursquare

What’s an example of a good social media campaign?
Hold a contest, such as: Where will our next community be?
Promote it on all website, offline advertising, and social sites; Entrants go to Facebook page to submit answers – requires name and email; Entrants get information on other communities, plans, etc.; Prize: $500 gift card.

How to get started with a social media program:

  • Create an in-house team to manage your social media
  • Make sure you that everyone on the team promotes a singular message
  • Larger companies should outsource social media management

Why should I invest in a social media program?

  • It’s where the buyers are online.
  • It’s easy for prospects and buyers to learn about you in an informal way.
  • People share things they like with their friends and contacts.
  • It’s where they go to get quick answers … and they expect you to be there.
  • Social Media is branding – third-party validation

Source: NAHBNow, the blog of the National Association of Home Builders, excerpted from Social Media 3.0: It’s Easier Than You Think by Carol L. Morgan, CAPS, CSP, MIRM. To read more about the book, visit

BBB To Offer Social Media Seminars on September 9th

BBB To Offer Social Media Seminars on September 9th

Whether you are just starting to figure out social media, or you are looking to improve your current strategy, we have just what you need! Join us for a day of social media seminars, or pick and choose just the sessions you would like to attend. From social media basics and strategy to understanding content and blogging, Carol Morgan and Mitch Levinson, managing partners at mRELEVANCE, LLC, will provide you with the expertise and tools you need to get your business noticed in today’s social media world.

On September 9th there will be three seminar opportunities:

10:00 a.m. – 11:30 a.m.
Social Media Lab
Social Media Lab is a hands-on workshop designed to train professionals on how to effectively use social media to enhance their online reputation, reach existing customers and build relationships with target audiences. This lab covers the “how to basics” of Facebook, Twitter and blogging. Get started with the right sites and strategy with tips and insight.

12:00 p.m. – 1:30 p.m. Luncheon
He Said, She Said.
Get the answers to the most commonly asked questions related to online marketing from two different perspectives in He Said, She Said. Mitch answers questions from the perspective of how to improve your search engine optimization, while Carol focuses on how to create great content that attracts and engages readers on your blog and social media sites.

2:00 p.m. – 3:30 p.m.
10 Tips to Rev Up Your Social Media Program
Learn how these valuable, actionable tips will help accelerate your social media program by taking it to the next level. Whether you just launched a social media program or already have one and are looking for ways to improve it, this fun, interactive session will give you the horsepower you need to kick your program into high gear.

HBA members can pick the sessions they would like to attend for $30 each ($40 for the luncheon seminar), or attend all three for $100.

To register, visit or call 864-242-6905.

About the Presenters

Mitch Levinson and Carol Morgan

Carol Morgan and Mitch Levinson are partners in mRelevance, LLC, a real estate marketing firm with offices in Chicago and Atlanta.

Carol Morgan focuses on marketing strategy and integrating public relations, social media, content and creative to tell engaging stories for clients that garner measurable traffic. Carol is the author of Social Media 3.0, published by, and creator of the nationally-ranked and award-winning, Atlanta’s popular real estate blog. She is the 2014 Chair of the National Association of Home Builders (NAHB) Professional Women in Building Council and a member of NAHB’s Public Affairs committee.

Mitch Levinson is the author of “Internet Marketing: The Key to Increased New Home Sales.” An Internet marketing expert with proficiency in search engine optimization, website development, email marketing, social media and CRM consulting services, Mitch works to make all things digital more
effective for clients. He is chair of the National Association of Home Builders Institute of Residential Marketing and a Director of the National Sales and Marketing Council.

NAHB’s Top 10 Actions To Benefit Members in May

These are the Top 10 Actions taken by NAHB to benefit members in May:

1. Credit Crisis: NAHB worked with members of Congress to draft the Residential Construction Lending Act. The bill is pending.
2. Cash for Caulkers: NAHB has taken steps to ensure that members will be tapped to participate in the work resulting from legislation that will offer tax-free rebates for residential energy-efficiency improvements. The bill is pending.
3. Financial Regulatory Overhaul: NAHB was actively involved in passing the financial regulatory overhaul bill, Restoring American Financial Stability Act. The bill has passed Congress.
4. Green Multiple Listing Service Toolkit: NAHB developed a toolkit to help real estate appraisers provide more reliable valuations of homes with energy-efficient features.
5. Study demonstrates benefits of housing tax incentives: NAHB’s Economics and Housing Policy Group recently completed a study that demonstrates that households across the economic spectrum benefit from housing tax incentives.
6. Technical Assistance Hotline: NAHB has implemented a hotline where HBA members can find out about building products, techniques, technologies, and best practices. www.nahbrc/techassist
7. Construction Forecast Conference: NAHB’s semi-annual Construction Forecast Conference is held in the Spring and the Fall, and is now available via webcast.
8. Homebuyer Tax Credit: The credit expired on April 30. NAHB has developed a useful brochure called “Opportunity Knocks” that outlines why now is a great time to buy a new home.
9. OSHA Workplace Safety Agreement: NAHB and OSHA renewed a formal agreement to work together to provide home builders with information, guidance, and access to training to protect your workers on the job site.
10. Webinar on Using Social Media: The NAHB Professional Women in Building Council hosted a webinar to teach builders how to use social media to build their brand and sell more homes.

HBA of Greenville members benefit from a three-in-one membership. As an HBA member, a portion of your dues are sent to NAHB and your receive membership benefits like those above from the National Association of Home Builders.