By Bob Barreto, President
Home Builders Association of Greenville
Home buyers have the choice of two types of houses on the market: resale or new. Home buyers planning to buy a brand-new house or town home often cite, as factors driving their choice, energy-efficiency, open layout, a warranty, and being able to select appliances, flooring, and paint colors.
But builders say that buyers can be drawn to a new house for reasons that are not as obvious.
Building a Community Together
A new home often comes with a new community. When families move into a new community at the same time, lasting bonds of friendship and neighborliness are formed right away. Nobody is the “new kid on the block.”
New communities generally offer popular amenities like pools, walking trails and athletic courts. Some new communities are geared toward residents in the same stage of life. Whether you have a young family, or consider yourself to be an “active retirees,” you can find a community that meets your family’s needs.
Throwing a party in an older home can be a challenge because smaller, distinct rooms make it difficult to entertain guests. Most new homes offer larger, open floor plans ideal for entertaining. We have all heard that parties usually end up in the kitchen. What better way to solve that problem than to have your kitchen in the great room?
A Clean Slate
Parking your car in a sparkling-clean garage, or being the first to cook a dinner in a brand-new kitchen, is part of the appeal of new construction. In addition, you will not have to spend time stripping wallpaper and repainting to suit your style.
Outlets, Outlets Everywhere!
If you have ever lived in an older home, you know the challenges of having enough extension cords, and the concerns of connecting too many appliances to the same cord. Home builders had no way of anticipating the invention of the modern technology that we enjoy today. New homes can accommodate advanced technologies like structured wiring, security systems, and sophisticated lighting plans, and can be tailored to meet your individual needs.
Consult a New Home Sales and Marketing Professional
Buying a new home comes with its own set of challenges. For starters, your new home may not even be built yet. However, the important advantage of buying a new home is that you can tailor nearly every aspect of your new home to suit your family’s needs and lifestyle. For that advantage, you may sacrifice immediate availability.
There is a group of professionals in the Greater Greenville area who specialize in connecting home buyers with Approved Professional Builders to make that dream of a new home a reality.
Members of the Sales and Marketing Council of the Upstate work directly with Approved Professional Builders. They are uniquely qualified to help you with your new home quest. For more information about the SMC of the Upstate, visit HBAofGreenville.com/sales-and-marketing-council.html.
Hire an Approved Professional
When buying a new home, in addition to consulting with a member of the Sales and Marketing Council of the Upstate, ask your Home Builder if he or she is an Approved Professional Builder. For more information about Approved Professional Builders, visit HBAofGreenville.com/approvedprofessionalbuilder.html.
The Bridge Awards Gala is an annual event where your Home Builders Association of Greenville recognizes individuals and companies for their impact on the housing industry and superior craftsmanship. Members may submit their applications for craftsmanship awards, SMC, or PWB awards by filling out the packet linked here, or nominate someone for one of the outstanding individual awards. The 2016 Bridge Award Gala will take place March 30, 2017 at TD Convention Center and is sponsored by GBS Building Supply.
Not only will winning a Bridge Award make you stand out to other professionals within the industry, but it also ensures your professionalism and achievements to your clients. Use it in marketing, display your award in your office, and be sure to let the world know that you go above and beyond!
From the Home Builders Association of Greenville Job Board.
On-Site Sales Consultant, Arthur Rutenberg Homes
Arthur Rutenberg Homes is seeking an On-Site Sales Consultant to work in a model home in a high profile community. Applicants must have a SC Real Estate license, prior experience selling high end real estate, and preferably 2 years of documented sales success. Click Here for more details.
The Professional Women in Building Council and the Sales and Marketing Council have teamed up for their joint social at Grateful Brew on October 18th. Members of both councils will be there to network and enjoy the local brews provided by Grateful Brew and the good food offered by a local food truck. All members of the HBA are welcome to attend to learn more about the two councils.
October 18. 2016
5:30 – 7 p.m.
501 S Pleasantburg Dr
Greenville, SC 29607
Ever wondered why real estate — one of America’s leading industries — lacks marketing innovation, or why new home sales and marketing professionals are so afraid to step outside their comfort zones?
“Hey, did you see that amazing new home builder in AdAge,” said no one ever.
Well, the crux of the problem is that the real estate industry is light years behind just about every other major industry. And it’s not for a lack of technology, budgets, or smart, creative people.
So what’s the deal?
As an advertising professional who has spent nearly a decade building a thriving and successful marketing firm (often banging my head against a wall through the process), I’ve often contemplated why so many innovative ideas are rejected.
The only plausible answer I could come up with is: risk aversion. The real estate business is all about minimizing risk and limiting exposure. Did you hear that: Limiting exposure. That’s the antithesis of what great marketing should do. And therein lies the problem.
This inclination has stymied the tide of innovation. It has pushed creatives, innovators and big thinkers into a box, rather than challenging them to think bigger and be bolder.
Change seems to take a little longer in the home builder industry but it is possible. As marketing professionals, we must relentlessly pursue ideas that challenge convention and look for like-minded partners looking to lead the charge.
So this is a call to arms. To all the trailblazers, innovators and risk takers: Let’s shake things up. Let’s challenge ourselves and our teams to push the boundaries of marketing greatness. Let’s stop letting risk aversion be our compass and instead start focusing on surprising and delighting consumers.
“OMG. Home builder work is really dominating at this year’s Webbys. Not.”
After all, when it comes to advertising and communications, the biggest risk you can take is taking none at all.
Robert Galletta is managing partner at Blackjet Inc., a Toronto-based, Webby award-winning digital and design agency with extensive real estate experience. The agency’s philosophy is to be fearless; and it challenges both clients and partners to do the same. Blackjet’s work recently won five Gold awards at the 2016 Nationals in Las Vegas.