NAHB Webinar Provides Tips On How to Use Pinterest To Market Homes

Did you know that Pinterest is now the third most popular social site? Have you heard that the most popular Pinterest board category is “home?” And that 80% of Pinterest users are women?

Register today to attend the upcoming NAHB Webinar “(P)incredible Pinterest: Using Pinterest to Market Homes” from 2:00 p.m. – 3:00 p.m., Wednesday, November 6, 2013. Speaker Carol L. Morgan, managing partner of mRELEVANCE and author of Social Media 3.0, will explain how to use today’s hottest social media platform to market and sell homes. This webinar will help to take the intimidation factor out of getting started on Pinterest.

During the webinar you will:

  • Gain useful understanding of why you should take Pinterest seriously as a marketing tool, with site and usage statistics and exciting research on why Pinterest is so popular and successful.
  • Learn how to create a business Pinterest page, what to pin (and what not to), how to get followers and how to use Pinterest to create interaction with customers, promote events and company news, share photos and more.
  • See real-life, current examples of how builders use Pinterest for business.
  • Learn essential strategies to maximize your Pinterest page, tips for getting your pins in more search results, and the do’s and don’ts of pinning.

Participants can earn one hour of continuing education credit for their NAHB professional designation.

To Register:
The webinar is $19.95 for NAHB council members, $24.95 for other NAHB members and $44.95 for non-members.

Register today. Registrants will receive an email confirmation.

For more information, email Patricia Potts or call her at 800-368-5242 x8224.

NAHB BuilderBooks Offers Free Advertising for NAHB Members

Last month, in celebration of Homeownership Month, NAHB launched a new consumer imprint, MyHome Press. Products with the MyHome Press imprint are designed to help current and future home owners make sound decisions when building, buying, maintaining, and remodeling their homes.

BuilderBooks wants to showcase the homes HBA members build and remodel by pinning them on the MyHome Press Pinterest boards. Our customers are already on Pinterest so you should be there too. If BuilderBooks posts your project, they will include your company name and a link to your website. Pinterest users will be able to repin their photos for others to see giving you even more visibility—hence creating free advertising. Plus, for each photo you provide, you will receive 1 entry into the drawing to win a $350 Home Depot gift card. The winner will be drawn on August 30, 2013.

Take a look at a copy of the flier and entry form. Photos must be submitted by August 19, 2013, so enter today!

If you have any questions or need additional information, please feel free to contact Patricia Potts at or 202-266-8224.