Builders Digital Experience (BDX) presents a free webinar, Budgeting for Builders: Where to Focus Your Marketing Dollars in 2017. Kevin Oakley from Do You Convert will be presenting his strategies and ideas during this webinar on October 11, from 2-3 EST. Learn more and register here.
Did you know that the Home Builders Association of Greenville has a weekly column in the Greenville News Sunday paper? We offer tips to consumers regarding home maintenance, design trends, and the home buying process.
Additionally, each column features a Bridge Awards winner, community service project, or other special feature from the Association’s activities. You can see the PDF version of all the past columns on our website.
As a way of recognizing the best craftsmanship and professionalism in the industry, The Home Builders Association would like to present the Third Annual Bridge Awards presented by GBS Building Supply. This Awards ceremony will recognize the best and brightest of the categories, outlined below.
o Sales and Marketing Rookie of the Year
o Sales Team of the Year
|An excerpt from the Greenville News, featuring one of our Bridge Award Winners|
Q: Why would I, a member of my Home Builders Association, include the HBA logo on my marketing materials and website?
A: When you include the logo of the Home Builders Association of Greenville and the National Association of Home Builders (NAHB) in the marketing of your business, you have just told your customers that you think enough of your industry to invest in the organization that supports your industry. And you have told your customer that you care enough about them to pay attention to the cost of the product you offer for sale by advocating for less regulation, participating in continuing education for yourself and your team, and accepting the highest standards of ethics and professionalism. You have told your customers that you are partnering with other professionals in your industry to advocate for strong but reasonable building codes, environmental regulations, and safety standards.
So when your customer sees that logo and asks you about it, you can tell them you have a good team behind you, and them, helping to make their new home safe, comfortable, and affordable.
Where should you display the HBA logo?
- bid sheet and other contract materials
- front window of your office
- business cards
- letterhead or any other method of communication to customers or perspective customers
- brochures and other collateral
- signs and advertising
You’ve seen the stats — online video can be a powerful way to capture consumer attention and keep online visitors engaged. In fact, according to comScore, last month over 85% of the US Internet audience viewed online video. Here are some ideas that you can use to make video work for your business.
- Build Trust: Video is a great way to put a face on your company and show potential new homebuyers all the reasons you would be the perfect partner to help make their dreams come true. Use video to showcase your experience and let your executives speak directly to consumers.
- Build Confidence: Today’s homebuyers need to know that buying a new home is possible. Video can help spread the message about available financing options, and also provide encouragement from outside sources.
- Differentiate: Chances are, your potential homebuyers are considering several builders in the area. What makes you different? Video is the perfect way to show all the reasons that your company stands out.
- Display Products: Video is a great way to help potential new home buyers visualize themselves in your homes, living in your communities, using amenities, etc…
- Path To Action: Give new homebuyers a visual, step-by-step look at what they can expect from the home buying process.
- Special initiative or Campaign: Video can help draw attention to a special campaign or incentive that you are promoting. As you are creating your marketing plans for these initiatives, be sure to consider how video can fit into the mix.
- Testimonials: There is nothing more powerful than hearing a testimonial from a satisfied customer. Put these stories front and center in your marketing materials with videos of your satisfied clients.
- Webisodes: Get creative with your video ideas. Create episodic web videos about your communities or go viral with comedy!
- TV Commercials and TV Shows: Sometimes you need to think big to make an impact. Today’s technology makes high-end video work for TV within your budget.
- Sales Materials: Don’t forget about incorporating video into your sales center loops, mailable DVD’s and eflyers. This is a way to cut through the clutter and help your message stand out.