A few weeks ago the Home Builders Association of Greenville hosted a Houzz University training session for our members. A Houzz professional flew to our office in Greenville to guide members through the process of setting up a Houzz page and explaining which features are important to increasing viewership of their business on the social media platform. Those who attended found the information very helpful, and were pleased to learn more about the resources available to them through their membership.
The National Association of Home Builders Members Advantage program has partnered with Houzz, General Motors, TransFirst, Marsh Health Insurance, Office Depot, Hertz, Lowe’s, and many more national companies in order to secure discounted prices for members. Take advantage by mentioning your membership when you buy from on of these companies. A full list of companies and available discounts can be found here.
The Member Advantage Program is accessible to all Home Builders Association of Greenville members. Call the office at (864) 254-0133 if you have questions.
Houzz economists recently released the annual U.S. Houzz & Home Report, the largest home building and remodeling survey in the world. Over 120,000 respondents in the United States provided information on their design and renovation projects in 2015 and their upcoming plans in 2016.
Some of the questions asked in the survey:
- What is driving renovation activity?
- How much has kitchen and bathroom renovation spending grown?
- What is the impact of home buying and selling on renovation budgets?
- How do millennial design preferences differ from those of baby boomers?
- What are the top projects of 2015?
Download the report and view a recording of a recent webinar with Houzz Principal Economist Nino Sitchiniva for more insight.
Houzz also just released the findings from its Q2 2016 Renovation Barometer, which tracks confidence in the home renovation market. More than 5,000 home builders, architects, designers, contractors, landscape professionals, and other industry pros participated. Its findings:
- Quarter-Over-Quarter Uptick. High readings reflect widespread industry confidence in quarter-over-quarter market gains. The outlook for the third quarter continues to point toward positive growth in all sectors.
- Year-Over-Year Growth Slows in Design-Related Sectors. The barometer posted high year-over-year readings in the second quarter. However, these scores decreased slightly from the first quarter for five of the six industry groups surveyed. Despite business growth, the overall confidence of design-related industry groups has declined four quarters in a row.
- Changes in Client, Project Mix Drive Increase in Business Activity. Half or more of firms across all industry groups report that activity of home owners ages 35-54 has increased year-to-date relative to the same period last year. Projects from boomers are also on the rise. Additionally, many firms report that more clients are purchasing high-end products, tackling multiple projects at a time, and/or are taking on more kitchen and bathroom renovations.
Houzz is a social media platform designed for consumers who want to build or remodel their home by bringing all of the experts in the industry together in one place. It allows builders, designers, realtors, etc. to reach potential clients by digitizing their portfolio, allowing for consumer and colleague reviews, and answering questions directly related to past or current projects.
Your Home Builders Association of Greenville has a partnership with Houzz that allows members access to special programs, and to verify their membership with the Home Builders Association of Greenville as well as the National Association of Home Builders on their Houzz profile.
If all of this sounds like gibberish to you, then you should strongly consider attending our Houzz University class on August 18th, where a Houzz professional will help you set up your profile. On the other hand, if you have a Houzz page already and want to learn how to improve it, you should attend the second class, Houzz Tips, Tricks, and Trends.
August 18th, 2016 at the Home Builders Association of Greenville office. The classes will be taught by a Houzz agent and sponsored by the Approved Professional Builder program. Pricing will be as follows: $13 for PWB and SMC Council members, $19 for HBA members, $25 for nonmembers.
7:30-9 a.m. – Houzz University, includes breakfast
9:30-10:30 a.m. – Houzz Tips, Tricks, and Trends, includes breakfast
11:30-1 p.m. – Houzz University, includes lunch
The National Association of Home Builders’ partnership with Houzz comes with some spectacular benefits for members. Many home owners and new home buyers use Houzz to gather ideas, ask questions, and find someone with the style and ability to can help complete their project. Our members can use Houzz to showcase their work, answer questions that help prove their expertise, and use Ideabooks to better understand what their clients are looking for.
Additionally, members can use the Home Builders Association of Greenville badge to proudly display their membership. For instructions on how to add the badge, click here.
Member benefits on Houzz include badges, Houzz concierge service to help upgrade your profile, website design, and marketing solutions. To see the full list and access these services, click here.
You can visit the Home Builders Association of Greenville Page here.
NAHB has formed a strategic alliance with HouzzInc., the online platform for home building, renovation and design, to help home buyers easily identify and connect with NAHB expert home builder, remodeler and trade partner members.
As part of the alliance, Home Builders Association of Greenville members in good standing will have membership badges added to their Houzz profile. The 35 million monthly visitors to Houzz will have more confidence that they are working with Home Builders Association members who have specialized expertise, many of whom have received additional education or professional designations to further their proficiency.
“This strategic alliance will give our members more exposure as well as access to the technology and tools they need to succeed in the 21st century,” said NAHB Chairman Tom Woods in announcing the agreement.
Home Builders Association members can visit the Houzz NAHB member portal to create or update their free professional profiles, which include their verified NAHB national badge, as well as state and local association badges if those HBAs also have a Houzz page. Members can also access the Houzz concierge for assistance and read this NAHBNow post for additional ideas.
Visit the Home Builders Association of Greenville’s Houzz page by clicking here.