Greenville Business Magazine features how generations affect home buying

In their July issue, Greenville Business Magazine featured a young couple that represents the next generation of home buyers. The article discusses their buying preferences and how the preferences of their generation will be different from those of previous generations.

The article also details research done by HBA Executive Vice President Michael Dey on how demographics have affected the home building industry. In the article Dey contends that reduced demand resulted in the housing market collapse and contributed to the financial market meltdown–that the financial market collapse was a victim of reduced demand, not the cause of it. He states that demand will recover when the next generation of first-time home buyers, Generation Y, begin buying homes in earnest in the next several years.

Read the entire article at Greenville Business Magazine by clicking here. Scroll to page 20 for the article titled “Generational Homebuying.”

HBA Past President Todd Usher featured on the cover of Greenville Business Magazine

HBA Past President Todd Usher featured on the cover of Greenville Business Magazine


HBA 2008 President Todd Usher, GMB, Master CGP, SC CMB, CAPS, President of Addison Homes, was featured on the cover of Greenville Business Magazine this month (July issue) under the feature, “Greening Greenville’s Homes.”

The article delves into the business of green home building and remodeling. Featured and quoted in the article are HBA members:

  • Dean Benton, Benton Green Energy
  • Scott Johnston, Johnston Design Group
  • Trey Cole, O’Leary Cole

Also in the July issue is a profile of another HBA member, Upstate Forever. The article features their headquarters building, finished in 2008 to LEED Platinum standards.

Addison Homes builds all of their homes to EarthCraft and Energy STAR standards. Todd and his wife, Michelle, an HBA Affiliate member, regularly discuss the virtues of building and remodeling to high-performance “green” standards.

Read the article featuring Todd Usher, Dean Benton, Scott Johnston, and Trey Cole in Greenville Business Magazine by clicking here.

HBA Past President Gail Crawford featured on cover of Greenville Business Magazine

HBA Past President Gail Crawford featured on cover of Greenville Business Magazine


In case you missed it, HBA 1998-1999 President Gail Crawford was featured on the cover of Greenville Business Magazine in May under the feature, “Women Who Lead.”

The article describes Gail’s career, including 23 years in banking through a successful 20-year career as a home builder, developer, and real estate broker.

Gail has retired to her mountain home in North Carolina with her husband, Earl, but continues to keep tabs on her hometown of Greenville and she remains a member of the HBA of Greenville.

Read the profile of Gail Crawford in Greenville Business Magazine by clicking here.