NAHB’s Top 12, Number 9: Effective Marketing on a Shoestring Budget

Builder Review Daily is highlighting your HBA’s Top 12 actions this Spring on behalf of home builders.

Number 9, Effective Marketing on a Shoestring Budget:

NAHB added to its online course offerings with the recent introduction of the “Effective Marketing on a Shoestring Budget” program.

Participants in this course learn how to analyze target markets, identify competitive advantages, create accurate pro formas and monitor outcomes, which are essential skills to any business. The course compliments two others that were added to our offerings prior to the Builders Show that focused on the subjects of customer service and the basics of building. A fourth online designation course will be offered by the end of this year for those seeking to be recognized as a “Certified New Home Sales Professional.” Such offerings allow our members to obtain professional designations that can help set them apart from the competition while fulfilling their continuing education requirements on their own schedule. NAHB’s online courses are interactive and include content in audio and video formats, on-screen text, transcripts and other downloadable resources. In addition, each online course offers a discussion forum where students can pose questions and share perspectives with their peers and an NAHB-approved featured instructor. NAHB also offers group discounts to companies and organizations who wish to educate a group of individuals on the same topic.

NAHB: Effective Marketing on a Shoestring Budget Course is Now Online


“Effective Marketing on a Shoestring Budget” — one of the most popular Institute of Residential Marketing courses — is now available online from NAHB Education.

A hit among new home marketing professionals, the course can also benefit builders who have found themselves taking on more roles in their companies and in need of cost-effective marketing strategies.

Effective marketing can make the difference between an average sales year and a successful one. However, planning a marketing campaign can be daunting, especially when promotional dollars are scarce.

The course provides planning tools that work on anyone’s budget. Participants learn how to analyze target markets, identify competitive advantages, create accurate pro formas and monitor outcomes.

The course helps participants:

  • Understand the purpose and importance of cost-effective marketing and its role in the management and operation of the business 
  • Explain their companies’ current market position, capabilities and goals 
  • Match the appropriate product to a viable segment in the market 
  • Determine how to cost effectively get ready for business 
  • Select cost-effective Internet, marketing, advertising and public relations tactics for their target buyers 
  • Choose from manageable and cost-effective alternatives for organizing and training a profitable sales team 
  • Look for key success indicators and ways to quickly respond to common off-plan results 

NAHB educational designation holders can earn six hours of continuing education credit by successfully completing “Effective Marketing on a Shoestring Budget” online.

In addition, the credit hours can help attendees earn the Master New Home Certified Sales Professional (Master CSP) designation.

To Register

For more information and to register, visit “Effective Marketing on a Shoestring Budget” on the NAHB website; or email the NAHB Professional Designation Help Line, or call 800-368-5242 x8154.