10 New Lead Generation Ideas

Direct mail, jobsite signs, email blasts, newsletters, door hangers, “get a quote” buttons on builder or remodeler websites and radio ads can become background noise in the busy lives of home owners. Generate fresh leads from a different corner of the prospect pool with these not-so-ordinary techniques.

Try public events

  • Host a food truck party or a food truck Friday near your office. Coordinate one truck every Friday, or invite many trucks to your parking lot on a Saturday. Obtain approval from local officials. Publicize it and make sure staff hangs around to talk with potential clients.
  • Host a “dumpster” party. Rent a large, commercial trash container, place it in your parking lot and invite prospects to a barbecue. Price of admission: one household item to throw in the bin.
  • Sponsor a local 5K fun run, concerts in the park, community theater, or a youth sports team to build brand and create goodwill within the community.

Host events in your facilities

  • Host free workshops to educate consumers about the building or remodeling process. Charge nothing, offer food and drinks. Take names.
  • If you have a showroom, put on a cooking class with a local chef and invite clients and prospects to learn how to cook, and eat.
  • Invite a Boy Scouts troop to your shop for lessons on and help creating Pinewood Derby cars. Proper supervision required, of course.

Create or improve mobile signage

  • Convert a box truck or cargo van into a mobile billboard with modern vehicle-wrap products.
  • Place ads on the back of city buses or taxi cabs.
  • Rent a traditional billboard.
  • Buy ad space on grocery store shopping carts or public benches.

Upgrade your jobsite signage

  • Add an artist’s rendering of the finished project. This will alleviate neighbors’ anxiety about what the home will look like, and showcase your vision at the same time.
  • Upgrade the sign’s framing material so it looks nicer.

Be an expert

  • Speak at meetings of local associations such as the Chamber, Knights of Columbus, Rotary, etc. Topics could include, “What to expect when you build/remodel your home,” “Kitchen and bathroom design trends” or “How to hire a remodeler/builder.”
  • Give talks in high school or community college classrooms about your profession.
  • Offer to be an expert for local newspapers, radio shows and cable channels.
  • Give presentations at your vendors’ events.

Participate in open houses and home tours

  • Ask satisfied clients to open their home to their friends and your prospects and throw a party. Pay for catering and clean-up.
  • Participate in or organize a tour of new or remodeled homes. Keep staff there all day and answer all questions with a smile.

Run a giveaway campaign

  • Ask past customers to display a jobsite sign on their lawns in exchange for one entry into a giveaway for a computer, TV, tablet or dinner at the nicest place in town. Ask people to supply contact information in exchange for their entry to the giveaway.Give away products for the home such as tubular skylights, lighting control, windows or doors.
  • If you work in an area with lakes or rivers, give away a canoe or kayak, or fishing equipment. Tailor your giveaway prizes to local interests and hobbies.

Try coffee table branding. When a project is complete, create a coffee table photo book of the project and give it to your clients. Remember to include your logo and website somewhere in the book so family and friends of the clients know who did such fine work.

Meet a new audience. Offer to speak at a meeting of the local organic gardeners’ club, the artists’ club, the craft beer makers’ association, a gathering of train enthusiasts or other hobbyists. The goal is to try something different and expose your business to a new group of prospects.

Hit the streets. Adopt a highway and wear clothing with your company’s logo when cleaning up the road.

This post was contributed by Rob Heselbarth, director of communications for Petersen Aluminum and a member of the National Association of Home Builders Business Management and Information Technology Committee.

GSA Business: S.C. Ranks 16th in Friendliness Toward Small Businesses

South Carolina ranked No. 16 nationally for friendliness toward small business, according to a recent survey by Thumbtack.com, in partnership with the Ewing Marion Kauffman Foundation.

The Palmetto State received an overall grade of B+, garnering mostly high marks in the two-month survey that involved 6,000 small-business owners nationwide.

Other key findings for South Carolina included:

  • It costs relatively little to hire a new employee in South Carolina — the state was the second-least costly place in the nation to hire a new employee. 
  • Women-owned small businesses in South Carolina were significantly more optimistic about their financial future than their male counterparts. Female entrepreneurs were 15% more likely than male entrepreneurs to rate their company’s financial situation as likely to improve over the coming year. 

The state received a grade of A+ for the ease of starting a small business, cost of hiring a new employee and friendliness of environmental regulations. It received an A for overall regulatory friendliness, and friendliness of employment, labor and hiring regulations.

HBA of Greenville Succession Planning Education Forum

HBA of Greenville Succession Planning Education Forum

Succession Planning Education Forum
Who: Your HBA of Greenville is proud to present Jason Freeman of J. Freeman & Associates.  Jason will speak on Succession Planning for your business
What: This program presents an educational class specific to business owners on the topic of Succession Planning.  The seminar will help further the success of your business in the years after you decide to turn it over to a successor.
When: February 14th, 2012 from 8:30 – 9:30 a.m.
Where: Hubbell Lighting
701 Millennium Blvd
Greenville, SC. 29607
How: To register please click here or call (864) 254-0133


GSA Business: South Carolina a top state for business

A study of U.S. corporate executives listed South Carolina as third in the nation for best business climate.  Texas and North Carolina topped the list.  California, New York, and Illinois bring up the rear.

Development Counselors International conducted the study, called “Winning Strategies for Economic Development Marketing.”  The study is conducted every three years.

Tops on the list of factors cited by survey respondents are low operating costs and a pro-business climate.

Read the entire article at GSA Business by clicking here.