Atherton Announces New Sales Subsidiary

Atherton Company has announced a new subsidiary that will specialize in new home sales and marketing: New Home Star.

“We have affiliated with a national group to give our company the tools to help builders and developers in the Upstate the tools they need to market new homes without the need of hiring a dedicated sales team,” Atherton President Barbara Ryan said.

Ryan serves as Chairman of the HBA of Greenville Sales and Marketing Committee.