Builder Review Daily is highlighting your HBA’s Top 12 actions this Spring on behalf of home builders.

Number 9, Effective Marketing on a Shoestring Budget:

NAHB added to its online course offerings with the recent introduction of the “Effective Marketing on a Shoestring Budget” program.

Participants in this course learn how to analyze target markets, identify competitive advantages, create accurate pro formas and monitor outcomes, which are essential skills to any business. The course compliments two others that were added to our offerings prior to the Builders Show that focused on the subjects of customer service and the basics of building. A fourth online designation course will be offered by the end of this year for those seeking to be recognized as a “Certified New Home Sales Professional.” Such offerings allow our members to obtain professional designations that can help set them apart from the competition while fulfilling their continuing education requirements on their own schedule. NAHB’s online courses are interactive and include content in audio and video formats, on-screen text, transcripts and other downloadable resources. In addition, each online course offers a discussion forum where students can pose questions and share perspectives with their peers and an NAHB-approved featured instructor. NAHB also offers group discounts to companies and organizations who wish to educate a group of individuals on the same topic.