Photo Credit: Gabriel Builders

Formed in 2014, the Sales & Marketing Council of the Upstate is affiliated with the Home Builders Association of Greenville (HBA). From educational training to the interchange of ideas, networking and recognition, the SMC supports new home sales and marketing professionals.

Our Motto:

Learn More, Earn More. Join today!

Why Join?

Networking.The Sales and Marketing Council offers the perfect environment for networking with other professionals in the home building industry.

Continuing Education. From trained speakers and special seminars to workshops and other educational programs, the Sales and Marketing Council of the Upstate offers ongoing continuing education for its members. As a member, you will receive the most up-to-date, pertinent information in the industry.

Professional Development. The Sales and Marketing Council of the Upstate provides its members an effective forum for the exchange of ideas with local, regional, and national experts in the sale and marketing of new homes.

Marketing Assistance. The SMC provides marketing support to its members through its affiliation with the Home Builders Association of Greenville in the form of online directory advertising, recognition of excellence, and business-to-consumer programs like the Parade of Homes and Southern Home and Garden Show. Members also receive sales and marketing tips through a monthly newsletter and the exchange of ideas with other council members.

Recognition. The SMC recognizes member’s professional achievements in sales and marketing excellence through our affiliation with the annual Bridge Awards.

Access to Industry News & Trends. Council members have exclusive access to housing industry news and relevant trends pertaining to the sales and marketing of new home construction. News is distributed through a monthly SMC newsletter and twice-monthly HBA newsletter.

Members Only Events. From after-hour socials to membership meetings and educational seminars, our events are open to all SMC members and offer the opportunity to network with other industry professionals.

2024 SMC Leadership Team

  • Chairwoman: Patti Tuffin
  • Immediate Past Chairman: Bruce Bachtel
  • Trustee: Trina Montalbano 
  • Trustee: Bryn Brutosky 
  • Trustee: Debbie Dill
  • Trustee: Michele Hawkins 
  • Trustee: Norell Mitchel-Grissett
  • Trustee: Kirby Britt

Interested in Joining?

Call the office at (864) 254-0133 for the latest form to join!

Online Application for the PWB

Interested in hosting an upcoming event or becoming a sponsor?  Reach out to Taylor Lyles (  at the HBA of Greenville and get your opportunity locked in today!


Join Today!

To join the Sales & Marketing Council, interested applicants must be engaged in a sales and marketing function pertaining to the building industry and an employer or agent of a member company of the Home Builders Association of Greenville. If you meet the above qualifications, we encourage you to join today!

“As a direct result of joining the SMC, I’ve sold six additional homes with fellow SMC members, developed leadership skills through serving on a committee, and have received publicized recognition- 2014 Million Dollar Circle and Sales & Marketing Representative of the Year. It’s been a blast and highly profitable to my wallet and career!” – Brittany Bailey, APB, Ryan Homes
“The year our company, The Haro Group of Keller Williams, joined the SMC, we closed 2 new construction deals. Last year we did 22. Our return on that investment has been astounding. We’ve had a bunch of fun, made new friends, and have learned more about the new construction process and the players in it. We LOVE it!” – Haro Setian, The Haro Group of Keller Williams Historic District

(864) 254-0133 |
5 Creekside Park Court - Suite H, Greenville, SC, 29615