Education Forum: Marketing 101: In an age of the Internet, who is your customer and how are you  reaching your demographic?

After so many great comments and questions from our August Education Forum, “Where the Sales Are,” we will spring board into an in depth series about a basic element of marketing: buying demographics. 

During the education forum on Wednesday, September 5, we will discuss how to identify your buyers and target them now that you know Where the Sales Are. We will also take a look at social media and how to utilize the Internet to grow your business.

The forum will be held 11:30 a.m. until 1 p.m. at Hubbell Lighting Headquarters.

Presented by Progress Lighting and GBS Building Supply